The Step-by-Step guide to find your Uniqueness Factor

The Secret Formula for a Band's Success

Placebo - Case Study to discover the Success Formula

Discover the Secret Formula of your band's success so that you can start writing a new album that will blow your fans away!

If you are a musician, you want your songs to resonate with your listeners, and maybe even to change lives.

Perhaps, you’ve already released a couple of albums. Some sold well, and others didn’t. But you don’t know why exactly some records were better than others. 

And this bugs you.

Did You Ever Wonder ...

What Aspect of the Lyrics Can Make a Band Unique?

How can you come up with something that’s even better than what you’ve done before when you don’t know why your bestselling albums were so successful?

Maybe you could do something completely new, but you don’t want to disappoint your existing fans. So you guess it’s best to innovate what made them turn to you in the first place. But you have no clue what criteria made them connect with you.


Storytelling Placebo Case Study


So how can you find out what the secret formula of your band’s success is?

Secret Formula Music Success SongwritingAfter all, you deserve to know so that you can make a bigger and better impact on the people who turn to your songs to navigate their own lives.

This is your dream!

This is your purpose in this life.

So, let me show you how you can find out what makes your songs so unique.

I’m a Story Grid certified editor, and I specialize in using the craft of compelling storytelling to help musicians identify the strengths and weaknesses of the lyrics of their songs, and give them specific and actionable advice to follow so that they can improve them.

In this blog post, I will show you how you can find your Uniqueness Factor.

The Uniqueness Factor is the final result of the complete song analysis of your discography that will tell you exactly what the three most important storytelling criteria are and what your fans expect to listen to in your lyrics. 

It will also provide you with a clear picture of what your fans are expecting of what the songs on your album should be about. 


Case Study: Placebo

We will use the seven studio albums of the band PLACEBO (altogether 82 songs) to show the correlation between storytelling and the success of an album to find out what PLACEBO’s uniqueness factor is.

Placebo Song Overview -82 songs altother - 29 singles and 53 album songs


About Placebo

Vocalist–guitarist Brian Molko and bassist–guitarist Stefan Olsdal formed their English rock band Placebo in London in 1994.

Since then, they’ve released seven studio albums, all of which have reached the Top 20 in the United Kingdom, and have sold around 11 million records worldwide.

But what makes them so unique are the lyrics of their songs in which they openly discuss sexuality, mental health, and drug use.


How can we come up with the Uniqueness Factor?

If you want your song to resonate with your listeners, you need to consider your song to be a chapter taken out of a novel or a scene from a movie.

Sometimes a song can even tell an entire story.

Songs are short, but there is plenty of time to capture a moment that changed the main character for better or worse.

And those moments allow your listeners to connect with your song.

If they feel like you understand them, they’ll not only buy your albums, but they will also turn into your fans.

And you can write powerful lyrics that support what your fans love about your songs when you know your Uniqueness Factor.


The five steps to finding your Uniqueness Factor:

Five steps go into finding a musician’s or band’s uniqueness factor. And don’t worry, I’ll talk about each of those steps further down:

5 Steps to find your Uniqueness Factor

  1. Analyze the storytelling of all the songs of the complete discography by filling out a spreadsheet that lists the relevant storytelling criteria
  2. Check how the song fulfills the storytelling criteria and calculate the average result of each storytelling criteria for each album
  3. Create infographics to visualize the results so that you can compare the storytelling result with the success history of the albums or single releases (Sales, Chart Position)
  4. Compare each album with the average result of every storytelling criteria. So that you know which album is the closest to what your fans are expecting to listen to on your albums.
  5. Find out which storytelling criteria have influenced your success the most by comparing each storytelling criteria from every album with the desired success factor like sales or chart position.


In the following series of blog posts, I’ll explain each step of finding your Uniqueness Factor, and I include the results of my second case study using the songs and studio albums of Placebo as an example to each step.

Content Series

Everything you need to know about "Placebo - Case Study to discover the Success Formula", you'll find in the following articles:

Analyzing the lyrics of a song.

1. How to start analyzing the lyrics of a song?

Step 1: How to start analyzing the lyrics of a song so that you get a general understanding of what it is about?

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The storytelling criteria for writing great songs.

2. The relevant storytelling criteria for analyzing lyrics.

Step 2: What are the most important storytelling criteria when you analyze a song?

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How do you create the infographics?

3. Compare your albums by creating infographics.

Step 3: How do you create the infographics for comparing your albums to their success?

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What storytelling criteria influences your album success?

4. Find out what your fans love the most about your lyrics.

Step 4: What storytelling criteria influence your album's success?

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Discover your Uniqueness Factor

5. Discover the secret formula to skyrocketing album sales.

Step 5: Discover the secret formula that tells you exactly what your fans are expecting to hear in the lyrics of your songs, and blow them away!

Discover More

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